Last updated: 9/8/25
The purpose of this policy is to explain how we collect, use, store, and protect your personal information when you visit or use swlearning.co.uk, as well as your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you do not agree with this policy, please stop using our website.
1. Key Definitions
- “We”, “us”, “our” – refers to swlearning.co.uk.
- “You”, “your”, “user” – refers to the person using our website.
- UK GDPR – United Kingdom General Data Protection Regulation.
- PECR – Privacy and Electronic Communications Regulations.
- ICO – Information Commissioner’s Office.
- Cookies – small text files stored on your device to help our site function and analyse usage.
2. Who We Are
Data Controller: swlearning.co.uk
Contact email: steve@swlearning.co.uk
3. The Information We Collect
We may collect the following information:
- Name
- Contact information (email address, phone number)
- Demographic information (postcode, preferences, interests)
- Technical information (IP address, browser type, device)
- Information you provide via forms, surveys, or when making enquiries
4. How and Why We Use Your Data
We process personal data only when we have a lawful basis under UK GDPR:
| Purpose | Lawful Basis |
|---|---|
| Responding to enquiries | Legitimate interests |
| Providing training or educational services | Contract |
| Sending marketing emails (if you opt in) | Consent |
| Analysing website traffic | Consent (for non-essential cookies) |
| Fulfilling legal obligations | Legal obligation |
5. How Long We Keep Your Data
We only keep your personal data for as long as necessary:
- Customer records: up to 6 years for tax/accounting purposes
- Marketing data: until you withdraw consent
- Enquiry emails: up to 12 months unless required longer for business purposes
After this, your data will be securely deleted or anonymised.
6. Security
We take appropriate technical and organisational measures to protect your information against unauthorised access, loss, or misuse. This includes encryption, secure servers, and restricted staff access.
7. Third-Party Services
We may share data with trusted third parties only when necessary for business purposes, including:
- Email marketing platforms – for sending newsletters
- Payment processors – for secure payments
All such providers are contractually required to keep your data safe and comply with UK GDPR.
8. Your Rights Under UK GDPR
You have the right to:
- Be informed about how we use your data
- Access the personal data we hold about you
- Rectify incorrect or incomplete data
- Erase your personal data (“right to be forgotten”)
- Restrict processing of your data
- Data portability – obtain and reuse your data
- Object to processing for certain purposes
- Not be subject to automated decision-making (we do not use this)
To exercise any of these rights, contact us at steve@swlearning.co.uk.
9. Data Breach Notification
If we become aware of a personal data breach likely to risk your rights and freedoms, we will notify the ICO within 72 hours and inform affected individuals without undue delay.
10. External Links
Our website may link to external sites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies.
11. Changes to This Policy
We may update this policy from time to time. The latest version will always be available on this page, with the “Last updated” date at the top.